Sustainability Street
Institute Inc.
228 Kerr Street
Fitzroy VIC 3065
+61 3 9416 4293
+61 3 9417 2859
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Willoughby Cafe Chat
In the City of Willoughby, Sydney, the Council and the community have richly embraced the Sustainability Street Approach. As is well known, the golden purpose of the SSA is the “Sow” phase, or where “Streeters” work to teach, inspire or otherwise influence others.
One particular SSA Village in Willoughby undertook an indigenous planting re-vegetation project opposite the local coffee shop. The the proprietors of the shop were delighted with the new plantings. Coffee shop patrons also admired the work. Indeed they wanted to know more. In a beautiful example of the “Sow” phase can snowball, the coffee shop proprietors began to give out plant lists and planting guidelines to interested customers.
– or – what will now become known as the The all important indigenous or local native planting message being “spread like seeds on the wind”. This is a great example of local people shifting culture and understanding - on a peer to peer level, The power of the so called “Coles Car Park” conversation Willoughby Çafe Chat effect.
The Sustainability St project has been building better relationships with each other and building a much better relationship with the natural world are the greatest challenges of human history - Sustainability Street ... a new reason to be neighbours.
Sustainability Street Approach 
